ARTE EDITORIAL GUIDELINES - page 2

INTRODUCTION
ARTE’s editorial policy provides the essential frame of reference for clear and distinct
positioning of the network’s programming, enabling it to achieve a highly individual and
attractive profile with audiences at a time of increased competition in both France and Germany.
Several fundamental principles are enshrined in our editorial policy, first and foremost the
accessibility of our programmes. Ensuring ease of access to our programmes is a priority for a
network like ours. The Programme Committee has adopted an accessibility charter that sets out
a number of guidelines in the field of titles, presentation and introduction of programmes.
Another principle is loyalty building. We need to develop the loyalty of our audience, made up all
too often of occasional viewers. To achieve this goal, our programming slots need to become
clearly identified, regular viewing moments for the audience. This does not mean we can never
surprise our viewers with special programmes, which have the additional benefit of attracting
press and audience attention to the network. The profile of this kind of programming can vary:
special themed days, highlights in regular slots, on-going features along the line of ‘Summer
of…’.
A third principle is innovation: it is important that every programme be in a position to develop, to
be innovated in terms of form and writing. Even if designed to last and to build loyalty, a
programming schedule – and the ensuing editorial policy – must not become a straitjacket for
the programmes themselves. In most of the established slots we have to leave room for trying
out new formats and experimenting with original content, while complying with editorial
objectives.
The fourth principle is audience expansion. Each programme must attract the ‘maximum
audience for it’. This should not be taken to mean that anything goes, implying dumbing down of
programmes; on the contrary, it means that we must attract new categories of viewers to every
programme and every slot.
The fifth objective is to set programming benchmarks. ARTE intends to offer its viewers
programmes that are original, open-minded, independent, directly accessible and capable of
becoming essential viewing in the media universe. Within the framework of our internal
planning, therefore, it is all the more important to motivate our editorial choices and decisions
clearly and to make sure they are communicated openly.
The quality and creativity of its programmes, the independence and variety of its approach and
the degree of interaction with its audience are factors which should ensure that ARTE continues
to be a modern, attractive network destined for dynamic growth.
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